»M-A-D BRAND SYSTEMS | SCREEN MEDIA | PRINT | SPECIAL PROJECTS

PRINT: editorial + advertising + collateral + packaging + environmental + exhibit
We have a strong experience in print, that is an ability to resolve designs ranging from editorial, to signage, however our recent print work has primarily been focused on poster design.
•• Our body of work also includes brand guidelines, print collateral, advertising, editorial design and illustration.

m-a-d/Next by Design  

Next by Design ~ Customized awards for Occupy: What's Next? poster competition winners.

m-a-d erik adigard des gautries  

Ceci tuera cela. ~ Book (This will kill that.) 72 page. Author/concept/design: M-A-D. April 2012

m-a-d/erik adigard des gautries: a poster for AGI 2012  

AGI 2012 ~ poster commissioned for the Alliance Graphique Internationale 2012 conference. A "special project" exhibit was organized around a specific subject. In 2012 it was "modular".

m-a-d erik adigard des gautries  

Getting Upper ~ poster project and museum exhibition that examines how typography, language and communication continue to affect and be infected by graffiti and street art.

m-a-d/erik adigard des gautries: a poster for AGI 2010  

AGI ~ poster: Commissioned for the Alliance Graphique Internationale 2010 conference, this design is a commentary on contemporary creative processes. In this instance I speculate that screen-based design is often conditioned bydigital toolsand their specific forms of language.

m-a-d erik adigard des gautries  

The Art Of Politics ~ invitation: For an event that combines art and political concerns. This concept attempts to express the tensions that are inherent to any political debate. Throughout the designs, the arrow points toward the continuation of the message on other pages.

m-a-d erik adigard des gautries   Chinolympics ~ poster marking and commenting on the policatical implications of the 2008 Olympics in Beijing, China. While athletes compete in sport arenas, nations compete on the world stage in hosting of the Games. get the poster
m-a-d erik adigard des gautries  

The 2006 Information Architecture Summit ~ poster: the 10 axioms of mobile content

  Brown-Forman ~ packaging & branding for BoxingRoo wine. This assignment also included a phase of research on design opportunities offered by new technologies in wine packaging.
  IBM software ~ packaging system that includes product brochures for each of the five brands. It is inspired by our visual identity for IBM software.
 

AIGA ~ poster for an event promoting the most crucial social and political issues of our times: This iconography reflects the international pictograms of roadways and gas stations as well as on the loss of humanity caused by over-consumption - related: text from Handbook

m-a-d erik adigard des gautries   SMAC! ~ magazine design of issue #2 focused on the correlations between architecture and robotics. (Co-designed with Jeremy Mende)
m-a-d erik adigard des gautries   Wired magazine ~ design & illustration of more than 50 spreads and visual essays. Most essays combined the table of content to better emphasize the new ideas appearing in the magazine. Spreads were printed in six colors.
m-a-d erik adigard des gautries   TED 10 conference ~ chart in which Ramana Rao’s argues that, as we have colonized nature we have created an information layer, or “artificial nature,” that redefines the meaning of our physical world as well as the need for us to act in correcting our path of self destruction.
  Architecture Must Burn (Thames & Hudson) ~ a 144pg book with 27 text/visual essays about the current issues of design and architecture.
Writer: Aaron Betsky
m-a-d erik adigard des gautries   EYE magazine ~ two spreads visual essay on “hyper-senses”: the human senses as they exist in a multimedia environments. We surrender our senses to the medium (unpublished).
m-a-d erik adigard des gautries weiden kennedy   Microsoft ~ advertising campaign concept with design and iconography for the 1996 (w/Weiden Kennedy)
m-a-d erik adigard des gautries   AIGA ~ one in a series of posters: Icontrol was created for an exhibit on the role of icons in society. This concept reminds us how brands can be rooted the genetic make up of society.
  Autodesk ~ print communications, packaging and posters for various products as well as illustration for one annual report.
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©2013, M-A-D ~ Erik Adigard + Patricia McShane