M-A-D ~ International Design Conference Aspen ~ branding  1  2  3  4  5  6  7

“Design.Digital: The Mouse, the House & the City” was the theme of the 1999 Inter-national Design Conference in Aspen. M-A-D designed the “technomad” logo, the mouse, house and city icons, the logotype and all the communication materials.

The logo emphasizes the importance of integrating technology and human factors.