M-A-D ~ Lotus Software ~ branding  1  2  3  4  5  6  7  8  9  10  11  12  13  14  15  16  17  18 

Knowledge Management main imagery

The graphical identity we created found its form from our tag line, “The Mind of Many,” which represents the transition from individual to collective empowerment that is currently at the forefront in developing business systems.

The challenge was to show how people, places and things relate to each other in structures so large and complex that they recall organic models rather than mechanical ones.

In 2000 we developed a comprehensive design system for the Knowledge Management initiative.