M-A-D: brand, communication & experience design

M-A-D ~ brand, communication & experience design

2210 Sixth St, Berkeley, CA 94710

LARGER VIEW

M-A-D is an interdisciplinary design agency with expertise in branding, interaction design and visual communications. Our experience is based on 20 years of ongoing discovery, innovation and collaboration with our clients across a broad range of industries and media. With our pool of contributing experts we are able to economically scale to resolve a variety of client needs.

We have learned to mix brand voices, syntax and signs with business strategies to conceive iconography, narratives, information structures and complex design systems with a full range of delivery touch points: brand positioning and product definition, content strategy, naming, imagery, editorial and collateral design, packaging, websites, web apps, device GUI, multimedia, media installations, exhibits, environmental and advertising. We routinely oversee production phases such as website coding, user testing, printing and on-site installations.

In addition to helping our clients achieve success, our work has also continued to draw international recognition for its stylistic, conceptual and innovative contributions to the world of design. M-A-D won the Chrysler Award for Innovation in Design for its contributions to the emerging field of digital media and is frequently featured in major international exhibitions, film festivals and publications, such as The Sundance Film Festival, the Denver Art Museum, the Pasadena Museum of Art, the San Francisco Museum of Modern Art, the Smithsonian Cooper-Hewitt National Design Museum, the Wellcome Trust in London, the Toronto International Airport, and Meggs’ History of Graphic Design.

team

Erik Adigard: Design Director
Twenty years of experience in design strategy, brand development and interactive media for startups and Fortune 100s. Side activities include teaching or writing assignments, major commissions from art and design institutions and advising for Adobe Systems and other organizations. He is a member of Alliance Graphique Internationale and American Institute of Graphic Arts.

Patricia McShane: Managing Director/Designer
Patricia has 20+ years of experience leading and overseeing the conception of projects ranging from websites to large exhibits and international brand campaigns. She was adjunct faculty at California College of the Arts from 1997-2000. She has served on the editorial advisory board of HOW magazine and has been a member of Astra Women’s Business Alliance and WBENC. She is a graphic design graduate from California College of the Arts.

Stephen Ruiz: Information Architect & User Experience Director
Stephen has 14+ years of experience in interactive technology, UX design, information architecture and digital strategy. His expertise allows him to turn strategy, content, and features into blueprints for websites, apps, software systems and business logic. Mr. Ruiz has led brainstorming sessions on functional requirements, content organization, process flow, UI specifications, and technical integration. He has extensive experience with user research, concept testing, usability testing and cyber security.

Primary collaborators:
architecture: Peony Quan
flash and video: Gregory Cowley
marketing strategy/copywriter: Steven Mason
media advisor: Mark Petrakis
product design: Herbie Pfeifer
media arts theorist, sound design: Christopher Salter, Ph.D.
web technologies: Mike Kay
web 2.0 strategy: Marc Dangeard