IBM is a business monument and a technology icon. It commands respect for its commitment to quality and innovation as well as for its design heritage.
The IBM software branding approach is based on a combined analysis of IBM,
its competition and contemporary notions of software and branding.
Case study emphasis:
- Conceive a branding strategy that allows for distinct brands to combine into an integrated offering
- Enable the branding to
evolve in order to support changing initiatives such as
the new e-business on-demand campaign
- Develop a flexible and highly branded visual language
Related brand systems:
IBM Grid Computing
Related branded campaign: