The DB2 information management software video functions at two levels:

1 - as an aspirational piece that announces new directions in the positioning of DB2 and expresses the new approach in our branding of the group

2 - it serves as a support to the sales team as it conveys the core elements of the new DB2 value proposition

Duration: 2'40"

Content: Includes testimonials from IBM customers, music, animations, video clips and typography

play: IBM DB2 video