M-A-D ~ SpontaneousInterventions ~ Venice Architecture Biennale 2012 intro1   intro2   video   elements   banner   collateral   publication   web

» The interventions are displayed on banners designed by M-A-D.

» The architecture firm, Freecell, created an open scaffold and pulley system to suspend the 124 project banners. Each project problem is printed on the banner's counterweight. When the viewer pulls down a banner, its counterweight rises to reveal the project solution printed on the wall.

» M-A-D created a floor exhibit that is a contextual 10,000 year history of the “city." Covering the entire Pavilion floor, this five room installation meanders through time in one continuous stream, each room having a unique design representative of that time period.

» Additional photos and video can be found in the GALLERY at SpontaneousInterventions.

spontaneousinterventions M-A-D
©2013, M-A-D ~ Erik Adigard + Patricia McShane