M-A-D ~ Dorito Project ~ the St Etienne International Design Biennale  1  2  3 
The Dorito Project is a design exploration focusing on the notion of consumer addiction. Our approach has been to speculate on the possible extensions of the product/brand Doritos.

Out of many scenarios, two related creations, a clock and a life vest were commissioned by Laetitia Wolff and Aric Chen for the 2004 St Etienne Biennale.

The clock and the life vest offer different commentaries on our relationship with products and their brand, but in distinct ways they evoke the power of certain products to exist intimately with us both physically and within our every moments of life.

The exhibit traveled to the Center for Architecture, NYC in may-november 2005.