M-A-D ~ Dorito Project ~ installation for the St Etienne Design Biennale  1  2  3 

Our daily functions are controlled by clocks that are meant to keep us on par with the external order of things. Desire exists on par with addiction as breathing exists with asphyxiation and eating exists with intoxication.

Adoriction Clock focuses on our interdependency with the patterns of consumption. Modern time is globalized, accelerated and unstable, it is experienced in us by multiple fragments of ingestion, ingestions of both physical and abstract bites. We live and breath through these highly processed and mechanized bites and we unconsciously adopt them as addictions.

Principle notions:
Elemental vs Complex
Organic vs Synthetic
Singularity vs Multiplication
Lightness vs Fatness
Habit vs Mutation
Immediacy and Mobility
Food as Narrative
Bites as Seconds

>AdorictionClock