M-A-D ~ The4thScreen ~ design system: logo & web  context - brand/web - clip1 - clip2  

“a global fest of art & innovation for mobile phones”
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Launch of an international festival that presents innovative art and technologies conceived for cell phones
: videos, animations, games, SMS based projects, sound, software art, software and hardware projects proposing new or extended use of mobile devices.

This project included naming, branding, web design, video clips and over all definition of the festival's objectives.

"We are at the moment when everybody, from the media moguls to Vietnamese peasants - artists, hackers, activists, businesses and governments are trying to grasp the impact, the power, of this new phenomenon.... trying to claim a part of it. There is still a lot of space for great ideas, to fulfill dreams and real needs."
_Tamas Banovich, festival director

Cell phones are connecting over 2 billion users, more than twice as many as the Internet.